Toyota launched their latest campaign at the Tokyo Motor Show 2015 today and it is called What wows you?. For the introduction video of this new campaign they used various photos that I often label here as Family Album Treasures: aged photos of people posing in front of their pride and joy that could literally be taken out of their family albums.
Surprisingly the photos used in the video aren’t all made by Toyota: the first shot even portraits a BMW 5 series and later in the video there are a Mazda Familia (BH) and VW Beetle to be seen. But of course the majority of the photos are all Toyotas.
It isn’t a Doge so much wow-meme they used though. You can watch the video below:
Toyota has unfortunately removed the video. Once they upload it, I’ll reshare it again!
I check through the whole video and could not find a single photo that I featured earlier in the Family Album Treasures so far.
There are a few more What wows you? themed videos launched alongside. One of them is a recycled Next One campaign video, but the other videos also contain nostalgic Toyotas. The nicest one is the 2020 vision video that contains both a daruma Celica TA22 used as wedding car and a Toyota Starlet KP61 on deep dished Watanabes:
Toyota has unfortunately removed the video. Once they upload it, I’ll reshare it again!
There is so much wow from Toyota to be expected in the future!
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