Some time ago I saw an ad on Marktplaats selling a brochure Nissan 1965 without any picture with it. The description sounded good, it was fairly cheap (considering the age of it) and I contacted the seller. He didn’t have any possibility to send me pictures so I took the “risk”. Few days later this arrived:
Brochure Nissan 1965
It is actually a book of 50 pages and it is entirely in English. It was meant to be given away to new possible import companies and dealerships.
Brochure Nissan 1965
It shows the modernized Nissan during the early 60s: a modern car lineup, healthy figures, four modern production plants and even a test facility! Their growth is amazing during the late 50s and early 60s: between 20% and 25% growth each year!
Brochure Nissan 1965
As you can see: they have a model for almost everyone! On the front row the Fairladies on the left, the bluebird 410s in the middle and the new Silvia on the right. On the second row all the Cedrics are lined up. On the remaining rows all the utilitarian vehicles are shown.
Brochure Nissan 1965
This is the Oppama plant (????) in Yokosuka with a private pier at the Tokyo Bay and you can also see the test track on the background. The plant was considered the most modern car factory back in 1961 when it was opened and later in 1970 the first car factory to make use of robot welding. The test track is the very same as the one used in the 1960s Nissan Bluebird crashtest videos I posted some time ago.
Brochure Nissan 1965
And of course their latest product: a 1595cc two seater listening to the lovely name Silvia.
There is much much more in this book and I’m very happy I took the gamble to buy this unseen. A true gem! :)
It was inevitable: one of the Silvias had to feature sooner or later! This week we feature the Nissan Silvia S110, the car that became famous through Kazuyoshi Hoshino during the Super Silhouette Formula till the cars appearance changed to the newer Silvia S12 bodyshape. This car inspired many Silvia S110 owners to convert it into a Grancha style lookalike!
And this pimped out shakotan styled Silvia S110 doesn’t look too good either: shakotan styled Nissan Gazelle S110 But that’s a matter of taste of course… ;)
The predecessor of the Nissan S110 was the ill fated S10: a “traditional” looking sports coupe with a not too hot engine. It was a big failure in Japan and got easily outsold by the Toyota Celica (and the Carina hardtop coupe) and Mazda RX5/RX3. Nissan decided to make the S110 the best car ever! Nissan saw the immense popularity of the rotary Mazdas and thought a rotary engine would be the solution. They forgot that Mazda already had 15 years of experience in rotary engines and Nissan’s attempt was a big failure: it proved to be very unreliable. Nissan decided to release the car with the new Z engine instead to get the production started.
There are actually two cars with the S110 chassis number: the Gazelle and the Silvia. The Gazelle had a rectangular grille, just as high as the headlights, while the Silvia has a slightly narrowed grille. The Gazelle/Silvia were produced that all Nissan dealerships could carry the S110. The Gazelle was only sold in Japanes and Australia while the Silvia got exported to Europe and the US (as the 200sx).
Nissan Silvia and Gazelle engines
The Z engine featured a 1.8, 2.0 and 2.2 liter displacement. The S110 really got its excitement after the introduction of the FJ20E with its facelifted RS model: the DOHC 4 valve EFI 2 liter engine produced 150HP. It featured a big port with dual valve springs and a wide angle bucket on shim valvetrain (only found on the Nissan S20 engine before) and was essentially a blueprint for the later RB and CA engines!
The interior was basically an incarnation on the space age designed interior of the Silvia S10. It had a wide console stretching over the transmission tunnel. The material was, like every other late 70s/early 80s car, basic plastic in a two tone scheme.
In march 1983 the Silvia S110 got succeeded by the Nissan S12 in Japan. It wasn’t until 1984 that the S12 was available in other countries.
My take on the Nissan Silvia and Gazelle
I understand why the Nissan Silvia/Gazelle S110 is a very popular bosozoku style car: everyone wants to share a bit of that Hoshino spirit! Even though I prefer the later S12 styling more, I think the car itself is a very beautifully styled sports coupe! I would drive one any day! :)
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