Remembering Japanese cars from the past

Tag: mitsuoka viewt

Retro-kitsch with the Mitsuoka Viewt – March-athon

Mitsuoka is a company that is known for it retro-kitsch cars and their March K11-based Viewt is no exception to this. Today we will continue the March-athon and we’re deep-diving into the Viewt-rabbit hole.

It's hard to believe the Mitsuoka Viewt K11 is based on the Nissan March K11
It’s hard to believe the Mitsuoka Viewt K11 is based on the Nissan March K11

However, we need to ask ChatGPT first if it can come up with a joke about the Mitsuoka Viewt:
Why did the Mitsuoka Viewt challenge the Nissan March to a makeover contest?
Because it wanted to prove that even though it’s based on the humble March, it could still turn heads with its vintage-inspired style. But in the end, they both realized that whether classic or contemporary, they were both just “viewt”-iful in their own unique ways!

ChatGPT is as brilliant as ever!

History of the Mitsuoka Viewt

The K11-based Viewt was conceived in a period when Mitsuoka was still doing small on-demand conversions. In the mid- to late-1980s, they started to build Mercedes-Benz SSK and Porsche 356 lookalike kit cars. After this, Mitsuoka created the Le-Seyde which was a Panther-lookalike and based upon the Nissan Silvia S13. This Cruella DeVille retro kitsch mobile sold moderately well and near the end of the run, Mitsuoka decided to build a Jaguar Mark II inspired car based upon the humble underpinnings of the Nissan March K11.

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Dare to stand out: buy a Mitsuoka!

What JNC is so ugly that it is cute? That was basically JNC’s last weeks question of the week. I’d say anything that leaves the Mitsuoka factory. I’m reposting my comment because I think it is an answer that I have that deserves a bit more length than I gave it in the comment. Also don’t take this posting too seriously: I’m ranting more than reasoning down below. ;)
Mitsuoka BUBU Shuttle-50
Mitsuoka started their car company by producing the Shuttle 50, passed on its technology to the BUBU 50 and by then things still were fine. It started to go downhill once Mitsuoka built a Mercedes-Benz SSK and Porsche 356 lookalike cars using the underpinnings of existing cars.

Both cars were received quite well and to illustrate how well they did their job, can you see the difference between a Porsche 356 and the Bubu 356 below?
Mitsuoka Bubu 356
I have to look at least thrice to notice tiny little differences… So there is nothing wrong (yet) with these almost perfect replicas. However these two cars initiated the shift in focus towards retro styled cars.

From then onwards Mitsuoka became a carrozzeria that built retro-lookalike cars based upon an existing chassis (mostly Nissan and Honda). This would not have been bad at all if they did things like Nissan did with the Pikes cars (Be/Figaro/Pao/S-Cargo). Mitsuoka chose instead for the baroque way and created hideous cars in the 90s like the Le-Seyde (S13 meets Cruella de Vil), Ryoga (Primera P11 meets Jaguar XK120) and best (or worst) of all the Viewt (March K11 meets Jaguar Mark 2).
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Ebay treasures: Mitsuoka’s View on Jaguar

Back in the late fifties Jaguar launched the Mark 2 as a medium sized saloon and it was an instant hit! The Mark 2 entry level engine already had an output of 120hp (cars with ten times less horses were still for sale back then!) and its top model, the 3.8 litre XK model, featured an output of 220hp. To put that into contrast: that is about as much as the Lexus IS250 outputs nowadays.

Imagine then the creation of this little lookalike:
Marktplaats Treasures: Mitsuoka Viewt
Yes from up front it really looks like a Jaguar Mark 2!

But from a different angle… Continue reading

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