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Remembering Japanese cars from the past

Category: Commerical time (Page 15 of 15)

Commerical time: 1979 Mitsubishi Galant Sigma seats

November 16, 2009 / / 0 Comments

I think Mitsubishi did an excellent comparison in this CM:

Benz, BMW, Mitsubishi Galant Sigma!

And I found another one:

Somehow during the late 70s and early 80s the Japanese had the impression that the best car seats should be as soft and fluffy as possible. I have no idea how these Galant Sigma seats actually sit, but I had the pleasure to sit in both those Benz and BMW seats in the past and they were actually very comfortable. I could not say the same about the 1990 Mitsubishi Colt seats I sat on during a 1600 kilometer vacation… My personal experience actually is that the harder the seats, the more comfortable they get on the longer distance travels.

Soft and fluffy seats? No thanks! ;)

Commerical time: Nissan Sunny uber alles?

October 10, 2009 / / 0 Comments

When I saw this video on Youtube my first thought was ohmygodohmygodohmygodohmygodohmygodohmygod!

This Nissan Sunny B13 commercial of the early 90s is having a really badly sung German-like song (probably by a Japanese woman) and a Japanese man dressed up as a German hunter praising it. Lucky enough they did not go for the over the top Bavarian look!

And the things I could make of the German lyrics of the song was: “Ich bin zu frieden” (I’m content), “Und mochte nichts mehr haben” (And don’t need anything else) and “ist dies falsch über alles?” (is this wrong about everything?). I couldn’t make much more of it, but the “zu frieden”, “mehr haben” and “über alles” are the keywords of this advertisement. Nissan Sunny über alles?

How bad can it get?

Please don’t mind the misspellings in German or a bad translation from my side: German is not my mother tongue.

Commerical time: Carina Jeune commercial

October 5, 2009 / / 0 Comments

Brilliant! Someone uploaded the Toyota Carina SG Jeune commercial yesterday!

As you can see the girl sticks a Japanese Young Driver Mark on the Carina, hops two or three time of joy before pointing to the reverse backup warning system and the amount of lock you can have on this Carina! Also Sonny Chiba makes his cameo at the end of the commercial.

The Carina Jeune AA60 was available with this, back in the 80s, very sophisticated system:
Carina Jeune with a Reverse backup warning system
Carina Jeune with a Reverse backup warning system
The Jeune included four sensors in the rear bumper calculating the amount of space between the Carina and the car behind it. It showed on the warning sign, mounted on the rear shelve, in green, yellow and red how far you are from the obstacle behind you. Probably a very crude version of the systems we have nowadays!

The Jeune had, of course, also power steering and an automatic gearbox. So in other words: a very expensive edition of the Carina SG AA60 for those salarymen (Sonny Chiba?) who has to buy a car for his wife and daughter and doesn’t trust their driving skills at all!

Commerical time: Toyota Magnum PI?

July 22, 2009 / / 0 Comments

What does Toyota have in common with Ferrari? Simple: both were selling their cars through the Magnum P.I. image!

When the Magnum P.I. television series aired in 1980 the sales of the Ferrari 308 GTS (and other models) boomed. Tom Selleck’s favorite car had so much appeal to the audience that everyone loved the car, including me! Even though I was only a little boy back in the early 80s that 308 GTS is somehow burned in my mind together with the image of a mustache wearing P.I.

Apparently Toyota thought the sex appeal of Thomas Magnum was strong enough to sell the “sporty” 1982 Mark II GX61:

To be honest: the 1G-GEU sounds really sporty…when modified the right way… But it will never sound as good as the V8 of any 308! ;)

The same salaryman features in the second commercial in this clip:

But then he promotes the Mark II Grande Limited. The seats of that Grande Limited look like one of those very comfortable couches from the 60s my grandma used to own. Mmmmm, soft! ;)

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